Kiehls #StayingAlive

Friday, 25 November 2016
A few weeks ago I popped over to Glasgow for a bloggers brunch at Kiehl's on Buchanan Street to hear all about their #StayingAlive campaign in association with MTV.

I actually didn't know a lot about Kiehl's as a brand.  I'd only really become aware of them in the last 2 years or so, after Blair put a couple of Kiehl's men's skincare bits on his Christmas list that he'd seen in a magazine (ahh girls, remember the days when you used to get skincare and makeup recommendations from magazines, not blogs?).

After a morning at the Glasgow store being thoroughly schooled in the history of Kiehl's though, I am no longer in the dark (and now have a wishlist as long as my arm!).  I found it really interesting hearing about the background of the company, from the initial family run pharmacy in New York City, to the worldwide brand it is today.

One thing that has been consistent for Kiehl's is their dedication to helping communities and charitable causes.  In fact, their mission statement includes the phrase "making for better citizens, better firms, and better communities".  The main cause they support is AIDs and HIV research and prevention, which is what the MTV Staying Alive campaign is all about.

The campaign is doing some fantastic work, like providing vital HIV education in rural India, distributing condoms in Rwanda and Ghana, and providing safe spaces for young girls involved in commercial sex work to learn how to protect themselves again HIV.

You can help contribute towards the cause by purchasing a pot of the Kiehl's limited edition Ultra Facial Cream, with packaging designed by Laura Mvula.  £10 from every sale goes towards the cause, which is pretty impressive considering that when most brands do these type of charity collabs it's normally like "£1 from every sale".  I've been using it daily for a few weeks now and I LOVE IT.  I only use a tiny bit at a time but it is so moisturising, and it sinks in really quickly, so a really great product (as well as being for a great cause).

You can purchase the Ultra Facial cream in store or online.  Also, to donate £5 to MTV Staying Alive text kiehl98 £5 to 7007.

Thanks to Kiehl's for having us - and thanks to Halloumi Glasgow for the food, it was bloody lovely!

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