What I Actually Do For a Job

Saturday, 25 June 2016

I am an incredibly nosey person.  It's why I love vlogs so much, there's something strangely appealing about watching people go about their normal lives.  

One thing that I find really interesting is what people do for a job, and what they actually do day to day.  In the last week or so I've had to answer the "so what do you do?" question a couple of times while chatting to new people, and when I say "digital marketing" I can tell that most people have no idea what that  actually entails.  

Sooooo I thought it would be quite interesting to share an example of a typical day for me - every little task that I do in a selected 9-5.30 period.  Obviously every day is different, but this is a fairly normal mix of tasks for me so it gives you a good idea of what I actually do for a job - hopefully you find it interesting!

For ref, my job title is Senior Account Manager and I work for a digital marketing agency that specialises in the luxury travel industry.

9:00am - I sit down at my desk and read through emails from last night / this morning.  I open up my notepad list of tasks and decide what my priorities are for the day.

9:30am - I send an email to a booking engine provider re one of my hotel clients who is launching a new website this month.  The email includes the new Google Analytics tracking they need, and guidance on the design.

Next I start putting together an end of season report for a ski resort client.  The report covers website traffic and revenue for the December - April season, showing things like which countries generated the most bookings, how their PPC campaigns have performed, which pages on the website were most viewed etc.  

10:00am - I email one of my hotel group clients to ask if they need help gathering stats for a presentation they are doing next week.  One of my Scottish hotel clients gives me a phone to catch up on an upcoming website refresh and to let me know that they want to work with our creative team to build a mobile app.  

11.00am - I finish the end of season report I started earlier and send that onto the client.  I then send another client some guidance on how they can get rid of an incorrect image appearing on their Google+ page.  

Next I email a client to update them on some Facebook advertising campaigns we have just set up, and to ask for their Twitter login so we can setup Twitter ads.  Then I email a client in London to arrange a call for the following week to run through an online advertising audit I shared a few days previously.

11.30am - I was in London earlier in the week, so send on a copy of the presentations I went through to the clients I met with.  The client I emailed earlier to ask if they needed help with data sends me a list of stats they'd like so I start doing some analysis of their results.

I get an email from a client in Italy asking for some help with pushing July bookings at their hotel so I reply to check what additional budget they have for advertising, which markets they want to target,  and which offers/rates they want to promote.  Once they get back I then email our team to schedule the work.

12.30pm - I finish the data analysis I started earlier and send onto my client for her to include in her presentation.  



1.00pm - Time for lunch where I grab a sandwich from Tesco and then back at my desk check Twitter and Facebook, read through some referendum articles, read a few articles in the Guardian TV & Radio section (including this one about a podcast that sounds pretty interesting) and call my solicitor to confirm that he can sign the missives for our new house (more on that later!).

2.00pm - I have a call with a client in Germany to run through their latest monthly report and catch up on their priorities for the month ahead.  

2.30pm - I email a client to let them know that our creative team have uploaded a PDF file to the website as requested the day before.  I then arrange an internal meeting with the team next week to discuss strategy for a hotel group where we've got an opportunity to work with them on some additional services.

3.00pm - The team send me a list of optimised meta data for some new pages a client added this week, so I review and then forward onto their developer to upload.  

The client I emailed earlier asking for a Twitter login gets back to me, so I send them a screenshot of our suggested targeting options to check they are happy with our advertising plan.  The same client also lets me know about some new pages they have added to the website so I ask the team to write the meta data and upload via the CMS.

3.30pm - We all stop and gather in the lounge for our quarterly company meeting where we get an update on how the business is doing, where we are with some sales proposals, new clients coming on board, some new staff announcements, and upcoming social events etc.  

5.00pm - The plan for the company meeting was to end with pizza and prosecco, but the pizza is running late so I grab a glass of prosecco and go back to my desk to finish off some work.  I approve some holiday requests for one of the other account managers and get HR to add to the calendar.  

Finally I file through my sent emails, pop them into my client folders and then fill in my online timesheet before heading into the kitchen to grab a slice of pizza before I head home.


So apart from ending the day with a slice of pizza and a glass of prosecco, that's a pretty typical day for me!  Or a typical day in the office at least (I spend most of days office but, as you'll know if you watch my vlogs, I do a bit of travelling for meetings too).  I'm not sure if this will actually be interesting to anyone, but if you're nosey like me (or are interested in a career in digital marketing!) then hopefully you found it worthwhile!

Have you written something similar about your own job?

2 comments:

  1. Your job sounds really interesting, Lynne, especially given how varied it is!
    I was wondering, does all of your work get done in English? I'm studying languages, and so am always interested! :)

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    1. Thanks Eilidh! Good question - no we also cover a range of languages (as a lot of our clients have websites in more than 1 language), within our team in the office we have for example French, German, Russian, Spanish, Polish and Italian speakers (and then we work with external agencies for any other languages that are required). x

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